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Why Your Email Campaigns Get Stuck in Spam?

There's a fine line between spammy marketing and legitimate promotional emails sent to customers and prospects. The last thing you want is for your messages to be categorized as email marketing spam.

Scams and fraud attempts are obviously verboten, but most email marketing falls within a gray area meaning your messages could be interpreted as spam if they’re not useful or interesting to the recipient.

Why most email messages land in spam folder?

 

This is a huge problem. Data shows that 15 percent of emails don’t even reach the recipient’s inbox. Many messages are sent directly to the spam folder, where they will most likely go unseen and eventually deleted.

If you’re having email delivery problems, it might be due to one of the common culprits below.

A. Users Are Marking Your Emails as Spam
Every time a user marks your email as spam, moves your email to their junk or trash folder, or simply deletes your message, those user actions are recorded by the Internet Service Provider (ISP) and counted against your sender reputation, hurting your deliverability.

B. Your Open Rates Are Too Low
Other factors that email spam filters look at are open and click rates. These positive user actions help ISPs measure if their users deem your messages as desirable and engaging. You can improve open rates by curating your lists and ensuring that each message is sent to an audience that actually cares. If your messages are targeted, then users are more likely to open them.

C. Your HTML Is Invalid
Many companies use HTML instead of plain text for promotional emails. This is generally a good decision to increase engagement: You can customize the layout and add images to HTML emails for more visual appeal. On average, readers respond better to emails with images compared to emails with just text. Make sure you have a good mix of both HTML and text in your message and use valid HTML tags in your email.

D. You’re Using Spammy Language
It’s common sense not to use phrases like “How To Make $1,000,000 in 12 Days” in your emails. But, you might be surprised to learn that email marketing spam filters are extremely strict. The good news is that these phrases aren't single-handedly enough to black list you. However choose your email language wisely.

 

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