What is the Psychology Behind Viral Marketing Videos?

In theory marketing viral video is an idea in action that sticks to mind! The "sticky" idea usually follows six principles:

1. Simple: its core message must be easy to grasp.
2. Unexpected: it should break cliche and evoke enough curiosity to grab someone’s attention and hold it.
3. Concrete: it should be vividly painted in people’s minds.
4. Credible: it should be supported by evidence.
5. Emotional: it should have a purpose and relate to people.
6. Story-driven: it should tell a story that inspires people to act.<

Viral videos, at their core, are sticky ideas in action. These videos compete against an endless supply of videos, but they can slice through the clutter, resonate emotionally with viewers, and are actually considered valuable pieces of content.

"Made to Stick" Elements for most of these videos are: Simple, Unexpected, Concrete, Emotional, and Story-driven.

Simple
In few seconds, these videos cut right to the chase and provides a high-level description of their service or product.

Unexpected
One of the best way to stick an idea into a brain is to use and element of surprise. Most marketing viral videos have an element of surprises along with a comedic relief.

Concrete
These videos show how it feels like to use the service rather than telling. It is really important to see your service in action.

Emotional
By integrating emotions into your videos you can connect better with your viewers. Emotion plays a big role when it comes to sharing and re-posting your content.

Story-driven
In a nutshell, great stories are about the journey of overcoming adversity and how that journey changes people. A good viral video can incorporate these attributes to show how the service helps and changes people's lives.

You just PROVED that our automated marketing solution works.

Automated Marketing Solution
Social Media Marketing & SEO

START NOW

Comments

Things to Do Before Going on Vacation

Most of the world sets goals and makes resolutions all the time, however, very few percents of people actually stick to those resolutions. While it’s entirely possible that many people are being unrealistic with their goals, the number one thing you need to do before going on a vacation is to write down your achievements and goals. Doing this will set you up to be productive and enables you to go into your vacation with a clear direction and positive attitude. Part of setting realistic goals and priorities is reflecting on what you’ve accomplished in the past. Here are few good questions to ask yourself: How many accounts did you manage? How much in sales volume did you secure? Did you reduce cost? How many clients did you interact with? Did you surpass a quota? Did you manage a team? If so, how many team members did you manage? Did you work with any notable clients or vendors? Did you secure a...

11 Things Smart People Don't Say

Opinions expressed by Entrepreneur contributors are their own. There are some things you simply never want to say at work. These phrases carry special power: they have an uncanny ability to make you look bad even when the words are true. Worst of all, there’s no taking them back once they slip out. I’m not talking about shocking slips of the tongue, off-color jokes, or politically incorrect faux pas. These aren’t the only ways to make yourself look bad. Often it’s the subtle remarks -- the ones that paint us as incompetent and unconfident -- that do the most damage. No matter how talented you are or what you’ve accomplished, there are certain phrases that instantly change the way people see you and can forever cast you in a negative light. These phrases are so loaded with negative implications that they undermine careers in short order. Related: How to Blow Your Boss' Mind How many of these career killers have you heard around the offi...

The Large Magellanic Cloud comes alive in a 240 megapixel image

Ciel Austral is a team of five very enthusiastic amateur French astronomers, Jean Claude Canonne, Philippe Bernhard, Didier Chaplain, Nicolas Outters, and Laurent Bourgon, who own and operate their own telescope in northern Chile. The 14400×14200 image was stitched together from nearly 4,000 separate images that required 1,060 hours (6.3 weeks) of exposures shot from July 2017 to January 2019. It took two computers eight days to stitch together the photos, and a further two months to process the 620 gigabytes of data. If you could warp yourself to the Magellanic Cloud, it wouldn't look like the dreamy, painterly image pictured above. Much of the image is made up of false colors that show the different elements present in the image. Different colors represent hydrogen, sulfur and oxygen III, emphasizing the cloud-like high-density gas nebulae in a way that a standard visible light image can't. The image shows the birth and death of stars and the aftermath, including super...

ProsConnected.com

Search This Blog