What is the Psychology Behind Viral Marketing Videos?

In theory marketing viral video is an idea in action that sticks to mind! The "sticky" idea usually follows six principles:

 

1. Simple: its core message must be easy to grasp.
2. Unexpected: it should break cliche and evoke enough curiosity to grab someone’s attention and hold it.
3. Concrete: it should be vividly painted in people’s minds.
4. Credible: it should be supported by evidence.
5. Emotional: it should have a purpose and relate to people.
6. Story-driven: it should tell a story that inspires people to act.<

Viral videos, at their core, are sticky ideas in action. These videos compete against an endless supply of videos, but they can slice through the clutter, resonate emotionally with viewers, and are actually considered valuable pieces of content.

"Made to Stick" Elements for most of these videos are: Simple, Unexpected, Concrete, Emotional, and Story-driven.

Simple
In few seconds, these videos cut right to the chase and provides a high-level description of their service or product.

Unexpected
One of the best way to stick an idea into a brain is to use and element of surprise. Most marketing viral videos have an element of surprises along with a comedic relief.

Concrete
These videos show how it feels like to use the service rather than telling. It is really important to see your service in action.

Emotional
By integrating emotions into your videos you can connect better with your viewers. Emotion plays a big role when it comes to sharing and re-posting your content.

Story-driven
In a nutshell, great stories are about the journey of overcoming adversity and how that journey changes people. A good viral video can incorporate these attributes to show how the service helps and changes people's lives.

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