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Social Media Marketing Trends to Watch in 2019

Kick start your 2019 with these top social media marketing trends!

Employee Advocacy

Employee advocacy means the promotion of a business message or campaign through their employees’ own networks. Your employees have a larger network than what your business may be able to reach organically, so by sharing company news and product updates, employees can get more people interested in the brand.

social-media-marketing-trend-to-watch-in-2019

Influencer Marketing Campaigns

Besides employees, companies can also work with well-known industry influencers on social media campaigns. This has become a new trend because many brands are seeing a large return on investment from sponsored campaigns that were run with influencers.

Live Streaming

Facebook and YouTube are the top social media platforms used in North America. One thing these social media platforms have in common is that they allow you to do live streams on their profiles. Live streaming can be a great way to grow your brand’s online audience and get potential customers engaged with your products.

Temporary Content

Snapchat’s main feature of content disappears after 24 hours or after someone views it in a private message. Instagram rolled out Instagram stories in 2016 to compete with snapchat. The temporary content feature of these platforms is a great social media trend to show off your promotions that are going to be visible for 24 hours.

Cross-Platform Integration

Many digital marketing mediums now offer integration with social media. This means that external content (like an email newsletter) can be automatically shared via social media as soon as it goes out to users. With new options and integrations popping up every day, it is worth continuing to use cross-platform integrations on a regular basis.

Conclusion

Businesses have to innovate, especially in highly competitive industries, to stand out from the competition and engage audience. They need to find new ways to connect with customers, such as live streaming, influencer marketing and employee advocacy on social media.

Stay on top of the latest social media marketing trends to stand out from the crowd!

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