Inspiring construction professionals with Social Media

Social media is easy to peg as a productivity-killer and the token time-waster of millennial's. Capitalizing on social media in construction can inspire the current workforce, address nationwide hiring shortages and define a company’s brand within a community and around the country.

Consider what an ideal relationship would look like among company executives, management and field employees. Now consider what this dynamic would look like if the team operated a company social media account. Pay is important, yes, but more so than money, people desire to be valued and respected where they work.

Younger operators are turning more and more toward sites like Instagram to find meaningful work in their field. Hiring employees who see eye-to-eye with management strategies and company goals will keep a company competitive and its employees loyal.

By illustrating jobsite dynamics and marketing the results being produced, a contractor can instantly broadcast why it stands out from rest. Think about how social media can help sustain the industry with skilled, passionate employees from this generation and the next.

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