Compete for Top Talent with the Right Employment Offer

Firms competing on salary alone will struggle; only one company can offer the highest pay and, in some sectors or regions, there is a risk of a bubble as market expectations outpace employer increases.

To make the most of a busy market, firms need the right people, and the only way to attract and retain the right people is with the right offer. The What People Want report by recruiting firm Hays is based on a survey of more than 2,500 U.S workers. Less than half of construction respondents (46 percent) say they are happy in their current role, and 81 percent would consider leaving for the right offer.

When asked what salary increase they expect to change jobs, 62 percent say they would want 10 percent or more. Company culture is second to salary and it is weighed 16 percent more important for staying in a role, and construction workers say it is the main reason they would consider leaving their current job.

Benefits alone may not be enough to secure a target candidate, but the right package can tip the scales. Clear career paths are important for retention, emphasizing the opportunities for employees to increase their responsibilities and influence in the next three to five years.

If candidates and employees are not aware of what an employer offers, then those programs are not an effective attraction and retention tool. Attraction and retention are already a challenge in this market, which makes understanding what candidates and employees want a critical competitive differentiator

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