The internet is a crowded place these days and just having a website or an app isn’t enough and to attract new customers.
You need to have proper marketing strategies in place to be able to successfully market your services over the internet.
The first rule is to get a mobile-friendly website. If your website is not responsive to desktop and mobile devices, it should be fixed immediately. Revise and repurpose your content; better yet, repurpose content into a new form of media, such as a video or infographic.
Use long-tail keywords in your articles to make sure they flow naturally in the context of the text. Additionally, switching to https should help. As of recently, Google acknowledged that secure websites have an advantage in ranking over non-secure websites.

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