Are you in a Boring and All-the-Same Industry? Your Content Doesn't Have to Be.

You’re a contestant on a Content Marketing Game Show and you see three marked doors. Behind each door is a content marketing position.

Is your dream job behind one of these doors? Let’s see.

Your content doesn't have to be as boring as your industry

Door No. 1: Apple!
Door No. 2: ABC Accounting!
Door No. 3: ACE Realty!

With Door No. 1, you get to tell customer stories about the Apple Watch, iPhone, and Apple TV.
With Door No. 2, you create content about forensic accounting – a topic that’s boring and complex for most.
With Door No. 3, you create content marketing for a service that’s undifferentiated.

If we poll 100 people, more than 95 would choose Door No. 1. The reason is that Door 2 & 3 do not have qualities that can capture your interest or inspire your imaginations but sky is the limit when it comes to Door No. 1: Apple!

However, what might not be interesting or inspiring for 95% of the people will server an essential need for customers in the right situation. While forensic accounting may bore most people, it serves an essential need for customers in the right situation. ProsConnected.com's AI uses different marketing tactics to create content for Boring, Complex and Undifferentiated services. It knows that if there is a customer need for your product or service then the boredom is relative.

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